creative writing portfolio names

540 Portfolio Name Ideas for Any Niche

Choosing the right name for your portfolio can make a big difference. It sets the tone and leaves a lasting impression.

This article offers 540 portfolio name ideas to help you find the perfect one for any niche.

Creative Portfolio Name Ideas

Finding the right name for your portfolio can inspire your work and attract the right audience. Here are 30 creative portfolio name ideas to consider:

• Imagination Unleashed
• Colorful Canvas
• Ideas in Motion
• Crafted Dreams
• Pixel Perfection
• Design Oasis
• Echoes of Creativity
• Artistry Awakened
• Visionary Ventures
• Quirky Creations
• Inspired Expressions
• Inventive Insights
• Dreamscapes Unfolded
• Radiant Reflections
• Creative Haven
• Storytelling Through Art
• Artful Endeavors
• Dynamic Designs
• Imaginative Universe
• Crafty Corner
• Epic Expressions
• The Innovation Hub
• Colorful Chronicles
• Inspired by Nature
• Artistic Avenue
• Funky Fusion
• Visual Vibes
• Bright Ideas
• Whimsical Wonders
• Crafted Inspirations
• Radiant Realms
• Artisan Alchemy

Cool Portfolio Names

A cool portfolio name can make a strong first impression and capture attention. Here are 30 cool portfolio name ideas for you:

• Creative Catalyst
• Visionary Vault
• Chasing Creativity
• Design District
• Imagination Station
• Trendsetter Studio
• Innovate & Create
• Inspire & Design
• Crafted Concepts
• Fresh Perspectives
• Limitless Designs
• Rising Stars
• The Creative Lounge
• Edge of Imagination
• Artistry Unlimited
• Radical Visions
• Dynamic Dashboards
• Curated Creations
• Genius Gallery
• Spotlight Studio
• Masterpiece Makers
• Vibrant Visions
• Originals Only
• Artistic Edge
• Forward Thinking
• Artful Ambitions
• Distinctive Designs
• Innovative Imprints
• Exceptional Elements
• The Creation Hub
• Creative Wave

Funny Portfolio Name Ideas

A clever and funny portfolio name can showcase your personality and grab attention. Here are 30 humorous portfolio name ideas to consider:

• Designing Like Nobody’s Watching
• Procrastination Station
• Creative Chaos
• Artifacts of Awesomeness
• Master of Bad Puns
• Sketchy Business
• Creative Caffeine
• Just Wing It Designs
• Oops! I Did It Again
• Artistic Shenanigans
• Visual Vandal
• Out of the Box, Again!
• Chaos Meets Creativity
• Not-So-Serious Designs
• Designs That Didn’t Make the Cut
• Witty Whims
• Laughs and Layers
• Artistic Antics
• Creative Calamity
• Oopsie Daisy Designs
• Artistic Overachiever
• Get It Together Designs
• Half-Baked Ideas
• Design with a Dash of Crazy
• The Quirky Creator
• When Art Attacks
• Wandering Illustrations
• Creative Clutz
• Messy Masterpieces
• Whimsical Wrecks
• Art Attack!
• Designs From the Couch

Unique Portfolio Names

A unique portfolio name can help you stand out in a crowded creative field. Here are 30 unique portfolio name ideas to spark your imagination:

• Whimsical Whirlwind
• Artistic Alchemy
• Sculpted Shadows
• Visions Beyond
• Curious Concepts
• Eclectic Echoes
• Hidden Gems
• Quintessential Creations
• Sublime Spaces
• Lost in Design
• Artful Labyrinth
• Mystical Meraki
• Enigmatic Expressions
• Crafted Curiosities
• Aesthetic Artifacts
• Unexpected Palette
• Timeless Tangents
• Serendipity Studio
• Engaging Enigmas
• Imaginative Infusions
• Fantastic Facets
• Hidden Horizons
• Reverie Realm
• Curious Curation
• Splendid Surprises
• Otherworldly Objects
• Artistic Odyssey
• Unique Unfoldings
• Visual Voyages
• Wildly Creative
• Fanciful Formations

Cute Portfolio Name Ideas

A cute portfolio name can add a playful touch and charm to your creative work. Here are 30 adorable portfolio name ideas to consider:

• Doodles & Dreams
• Snuggly Sketches
• Artful Adventures
• Charming Creations
• Lovely Layers
• Sweet Strokes
• Cuddle and Create
• Hugs and Colors
• Butterfly Affair
• Petal Pusher Designs
• Pixie Dust Designs
• Giggly Graphics
• Sunny Side Studio
• Frolicsome Frames
• Rainbow Dreams
• Cozy Creations
• Dreamy Designs
• Kitten Kicks Art
• Panda Palette
• Sweet Pea Designs
• Twinkling Talents
• Daisy Delight
• Bubbly Brushes
• Pixie Palette
• Peachy Keen Art
• Cheery Colors
• Fluffy Focus
• Heartfelt Artistry
• Delightful Designs

Clever Portfolio Names

A clever portfolio name can showcase your wit and creativity, making a lasting impression. Here are 30 clever portfolio name ideas to inspire you:

• The Design Detective
• Creative Conundrums
• Art of the Matter
• Designs By Design
• Beyond the Canvas
• Brush Strokes & Smiles
• Artisan Antics
• Creation Station
• Imaginary Realities
• Thoughtful Threads
• Pencil Puns
• Witty Whimsies
• Designs in Disguise
• Sketchy Shenanigans
• Crafted Clarity
• Mindful Masterpieces
• Ingenious Ideas
• Visual Vocabulary
• The Creative Equation
• Beyond the Brush
• Thoughtful Creations
• Quip & Create
• Articulate Art
• Eureka Designs
• Limitless Logic
• Creative Chronicles
• Implicit in Design
• The Ingenuity Lab
• Crafty Captions
• Art of the Craft
• Savvy Sketches

Short Portfolio Name Ideas

A short portfolio name can be punchy and memorable, making it easy for people to remember you. Here are 30 concise portfolio name ideas:

• CreativeNest
• ColorSplash
• Artistry Lab
• Design Nest
• QuickSketch

Catchy Portfolio Names

A catchy portfolio name can grab attention and spark interest in your work. Here are 30 catchy portfolio name ideas that stand out:

• Creative Spark
• Artistic Flair
• Vivid Visions
• Inspiring Imagination
• Design Dynamo
• Whirlwind of Color
• Artful Odyssey
• Innovative Palette
• Catchy Creations
• Spectacular Styles
• Brilliant Brushstrokes
• Radiant Realities
• Visual Symphony
• Creative Carousel
• Artistic Auras
• Design Delight
• Colorful Journeys
• Artful Concoctions
• Progressive Palette
• Unforgettable Designs
• Vibrant Expressions
• Creative Crescendo
• Artistic Impact
• Visual Whimsy
• Vivid Inspirations

Professional Portfolio Name Ideas

A professional portfolio name should convey credibility and expertise while reflecting your unique style. Here are 30 professional portfolio name ideas to consider:

• Elevated Designs
• Precision Portfolio
• Strategic Visions
• Timeless Creations
• Expert Aesthetics
• Refined Artistry
• Quality Craftsmanship
• Professional Touch
• Design Excellence
• Masterful Solutions
• Impactful Designs
• Creative Insight
• Artful Integrity
• Distinctive Works
• Professional Impressions
• Innovative Perspectives
• Clear Vision Studio
• Thoughtful Designs
• Elegant Expressions
• Focused Creativity
• Designs with Purpose
• Insightful Artistry
• Visionary Strategies
• Skilled Artisanship
• Professional Palette
• Concise Creations
• Driven Designs
• Modern Mastery
• Artisan Approach
• Premier Designs
• Strategic Artistry

Artistic Portfolio Names

An artistic portfolio name should reflect your creativity and style while showcasing your unique artistic vision. Here are 30 artistic portfolio name ideas to inspire you:

• Canvas Chronicles
• Palette Poetry
• Artistic Whispers
• Colorful Dreams
• Creative Canvas
• Brush & Soul
• Hues of Inspiration
• Abstract Expressions
• The Artful Journey
• Imagery & Ideas
• Artistic Footprints
• Vivid Imagination
• Dreamy Brushstrokes
• Visual Storyteller
• Creative Echoes
• Painter’s Palette
• Canvas of Concepts
• Artistry Unleashed
• Emotive Artworks
• Inspired Strokes
• Crafted Visions
• Inventive Imagery
• Captivating Colors
• Brushes & Beats
• The Visual Muse
• Artisanal Dreams
• Interwoven Expressions
• Colorful Connections
• Ethereal Artistry
• Fanciful Frames
• Boundless Artistry

Photography Portfolio Name Ideas

A great photography portfolio name can capture the essence of your style and help showcase your work effectively. Here are 30 photography portfolio name ideas to inspire your creativity:

• Captured Moments
• Lens & Light
• Framed Perspectives
• Shutter Stories
• Visual Vistas
• Timeless Captures
• Snapshots of Life
• Artful Exposure
• Reflections in Light
• Picture Perfect
• Through the Lens
• Moments in Time
• Imagery Insight
• Essential Frames
• Purely Photographic
• Freeze Frame
• Essence of Vision
• Vivid Capture
• Dynamic Clicks
• Chasing Light
• Artful Aperture
• Moments Unfolded
• Scene & Seen
• Exquisite Exposures
• Visual Chronicles
• Life in Focus
• Refined Photography
• Captured Essence
• Moments in Focus
• Creative Clicks

Fashion Portfolio Names

A stylish portfolio name can highlight your passion for fashion and your unique aesthetic. Here are 30 fashion portfolio name ideas to inspire your work:

• Chic Chronicles
• Style Visionary
• Elegant Threads
• Fashion Forward
• Trendy Impressions
• Haute Haven
• Glamour Gallery
• Fashion Fusion
• Runway Reflections
• Vogue Vibes
• Timeless Trends
• Couture Canvas
• Stylish Footprints
• Design Dreams
• Style Spectrum
• Charmed Styles
• Fashion Narratives
• Art of Fashion
• Trendsetter’s Touch
• Fabric of Imagination
• Glamourous Designs
• Style and Substance
• Fashion Tales
• Bold & Beautiful
• Chic Statements
• The Fashion Palette
• Silhouette Stories
• Wardrobe Wonders
• Fashion En Vogue
• Style Reflections

Graphic Design Portfolio Name Ideas

A strong graphic design portfolio name can showcase your creativity and set the tone for your work. Here are 30 graphic design portfolio name ideas to inspire you:

• Design Dynamics
• Visual Impact
• Pixel Playground
• Innovative Impressions
• Artistry in Motion
• Graphic Dreams
• Color & Concept
• Design Alchemy
• Creative Junction
• Inspired Graphics
• Visual Narratives
• Sleek Designs
• Imagery Unleashed
• Sharp Graphics
• Dynamic Aesthetics
• Creative Whirlwind
• Insightful Design
• Graphic Voyage
• Concept Catalyst
• Graphic Odyssey
• Visual Harmony
• Echoes of Design
• Artful Expressions
• Graphic Innovator
• Pure Design
• Conceptual Creations
• The Design Lab
• Palette & Print
• Graphical Insights

Writing Portfolio Names

A compelling writing portfolio name can convey your style and engage your audience right from the start. Here are 30 writing portfolio name ideas to consider:

• Words & Wonders
• Pages of Passion
• The Written Word
• Storytelling Studio
• Quill & Ink
• Prose & Poetry
• Narrative Nest
• Insightful Ink
• Literary Lab
• Wordsmith Wonders
• Pens & Prose
• Imaginative Inkling
• The Writer’s Canvas
• Verbal Visions
• Crafted Chapters
• Textual Treasures
• Beyond the Page
• Echoes of Expression
• Verse & Vision
• Clever Compositions
• Thoughtful Expressions
• Epic Encounters
• Literary Landscapes
• Creative Quests
• The Storyteller’s Corner
• Writing Whims
• Vivid Voices
• Word Alchemy
• Ink and Imagination
• Writing Wonders

Web Design Portfolio Name Ideas

A catchy and professional web design portfolio name can effectively communicate your skills and style in the digital realm. Here are 30 web design portfolio name ideas to inspire your creativity:

• Digital Dreams
• Web Wonders
• Design Bytes
• Pixel Perfect
• Innovative Interfaces
• Dynamic Design Lab
• Fluid Frameworks
• Website Wizards
• Visual Ventures
• Elegant Layouts
• Interactive Impressions
• Design Horizon
• Code & Create
• Digital Palette
• Seamless Solutions
• Crafting Clicks
• Design Doodles
• Responsive Realm
• Creative Coder
• Visual Webscape
• Styles & Scripts
• Web Voyages
• Artful Architecture
• Engaging Experiences
• Infinity Design

Architectural Portfolio Names

An engaging portfolio name can reflect your architectural style and vision, making a strong statement about your work. Here are 30 architectural portfolio name ideas to consider:

• Form & Function
• Blueprints & Beyond
• Design Dwelling
• Structural Stories
• Architectural Echoes
• Spatial Perspectives
• Innovative Infrastructures
• Timeless Designs
• Creative Constructs
• Crafted Spaces
• Visionary Vistas
• Structural Artistry
• Living Designs
• Aesthetic Architecture
• Building Dreams
• Designing Dimensions
• Modern Schema
• Artsy Abodes
• Constructed Visions
• Sculpted Spaces
• Architectural Aura
• Project Perspectives
• Designing Realism
• Space & Harmony
• Design Dialogues
• Architectural Dreams
• Refined Residences
• Elegant Exteriors
• Creative Footprints
• Dynamic Dwellings
• Architectural Narrative

Illustration Portfolio Name Ideas

A captivating illustration portfolio name can highlight your creativity and artistic flair, drawing viewers into your work. Here are 30 illustration portfolio name ideas to inspire you:

• Colorful Creations
• Illustrated Dreams
• Whimsical Works
• Artful Imagery
• Sketchbook Stories
• Visual Fables
• Ink & Imagination
• Creative Canvases
• Illustration Oasis
• Artistic Journeys
• Bold Brushstrokes
• Charming Illustrations
• Enchanting Artistry
• Doodles & Designs
• Playful Palette
• Storybook Art
• Ethereal Illustrations
• Illuminated Impressions
• Sketchy Delights
• Imagine & Illustrate
• Inspired Illustrations
• Artistry in Ink
• Colorful Narrative
• Illustration Haven
• Creative Inkling
• Dynamic Doodles
• Imaginative Ink
• Color & Creativity

Interior Design Portfolio Names

A well-chosen interior design portfolio name can reflect your style and approach, drawing clients to your unique vision. Here are 30 interior design portfolio name ideas to inspire your creativity:

• Stylish Spaces
• Elegant Interiors
• Design Dimensions
• Chic Abodes
• Harmonious Homes
• Timeless Interiors
• Inspired Environments
• Creative Comfort
• Refined Aesthetics
• Vibrant Vignettes
• Cozy Corners
• Interior Alchemy
• Artful Interiors
• Home Harmony
• Modern Makeovers
• Charming Layers
• Elegant Touches
• Home & Haven
• Style Sanctuary
• Radiant Rooms
• Curated Comfort
• Sophisticated Spaces
• Inspired Living
• Essence of Style
• Enviro Design
• Dynamic Interiors
• Aesthetic Abode

Key Tips for Naming Your Portfolio

Choosing the right name for your portfolio can be easier with some helpful tips.

Keep It Simple

A simple name is easy to remember and spell. Avoid complicated words or phrases that might confuse people. Simplicity can often be more impactful.

Make It Memorable

Your portfolio name should stick in people’s minds. Use unique words or phrases that stand out. A memorable name helps people find you again easily.

Reflect Your Style

Your name should give a hint about your work. If you’re an artist, make it artistic. If you’re a writer, consider something literary.

Use Your Own Name

Using your own name can personalize your portfolio. It makes it clear who the work belongs to. This is especially useful for freelancers and personal brands.

Check Availability

Before finalizing, check if the domain name is available. Also, check social media platforms for the same name. Consistency across platforms helps in branding.

Avoid Trends

Trendy names might seem cool now but can become outdated. Choose a name that will stand the test of time. Think long-term when picking your portfolio name.

Consider Your Audience

Think about who will be visiting your portfolio. A professional audience might appreciate a more formal name. Creative audiences might be drawn to something quirky or fun.

Get Feedback

Ask friends or colleagues for their opinions on your name ideas. Fresh perspectives can highlight issues you might not have noticed. Feedback helps you make a more informed decision.

Final Thoughts

Finding the right name for your portfolio can boost your visibility and appeal. Whether you prefer something creative, funny, or professional, there’s an option for you. Use these ideas as inspiration to craft a name that represents you best.

Slava Velikiy, CEO of Rontar and GainRep, has over 20 years of experience in entrepreneurship, project management, and software development. Passionate about innovation and solving real-world problems, he shares his insights on entrepreneurship, leadership, and technology.

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WEBSITE ESSENTIALS

12 best writing portfolio examples and how to create your own

Ready to let your work shine? Build your portfolio →  

When it comes to starting a business  around your writing, visibility is everything. The more well-curated and attention-grabbing your writing is, the higher the chance that potential clients and publications will notice your talent. Making a website  that presents your writing portfolio can help introduce the industry to your talent and invite new work.

You may be thinking, “I’m a writer, not a website designer”—that’s where Wix can help. Its templates and beginner-friendly website builder make getting started as straightforward as it can get. To get the creative juices flowing, here are 12 writing portfolio examples from Wix users. Later on, we’ll provide a more straightforward step-by-step guide to building your own.

Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site.

12 best writing portfolio examples

Jed Donahue

Sam Carlson Creative

Lauryn Higgins

Jessica Van Devanter

Madison Gray

Jane-Ellen Robinet

Christina Sterbenz

Bryn Dippold

Charlotte Kho

Emma Newell

Maddie Pfeiffer

Rachel A.G. Gilman

01. Jed Donahue

Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.

02. Sam Carlson

Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.

03. Lauryn Higgins

If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards.

04. Jessica Van Devanter 

If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding. 

Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text. 

The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work.

Use Wix’s logo maker  to start building out your personal brand.

05. Madison Gray

As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities.

06. Jane-Ellen Robinet  

Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation. 

07. Christina Sterbenz

Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work.

In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity.

Like this format? Use this creative CV website template  to get started.

08. Bryn Dippold  

Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work.

Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals. 

09. Charlotte Kho 

Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces.

Like this layout? Make it your own as Charlotte did by customizing this business CV website template .

10. Emma Newell 

Emma Newell's website demonstrates a balance of simplicity and engaging elements, creating a visually appealing and user-friendly experience. The site employs subtle animations that add a dynamic touch without overwhelming the visitor. Notably, when you click on any link in the menu bar, the content below appears to swipe out of view as new content takes its place. This seamless effect maintains the homepage's structure and provides an uninterrupted browsing experience.

11. Maddie Pfeifer

Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility.

Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests.

12. Rachel A.G. Gilman 

Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments.

Start building your online portfolio  with Wix today.

How to make a writing portfolio of your own

After exploring some of the best portfolio website examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills. 

01. Identify your target audience

To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center.

02. Establish your goals 

Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio.

03. Choose the right platform

When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience. 

With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly.

Check out this selection of Wix website templates for writers .

04. Decide how you want to structure your showcase

When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones.

If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally. 

05. Build an archive of your work

Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction.

06. Flesh out the rest of your site, including key pages

Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count:

Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style.

About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases.

Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls. 

When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence.

07. Test and publish

Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback.

08. Update your website

Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors.

Types of writing portfolios

A well-curated portfolio is crucial for showcasing your skills and attracting opportunities. Different portfolios cater to specific careers, helping you effectively demonstrate your strengths and stand out in your chosen field. Let's explore the portfolio options that can help you excel professionally:

Freelance writing portfolio

Freelance writing portfolios compile a range of writing samples from various projects and clients, demonstrating versatility and adaptability across different topics and formats. This type of portfolio often includes blog posts, articles, copywriting samples and any other relevant work. Freelance portfolios are essential for attracting new clients and establishing a robust freelance career.

Multimedia journalist portfolio

A multimedia journalist portfolio showcases your ability to tell stories across different platforms, including video, audio and digital media. This type of portfolio often includes samples of news articles, video reports, podcasts and interactive projects. Such portfolios are invaluable for journalists looking to highlight their skills, appealing to employers who prioritize cross-platform storytelling capabilities.

Copywriter portfolio

A copywriter portfolio is designed to display your skills in writing compelling marketing and advertising content. It typically features examples of ad copy, social media campaigns, email marketing and website content that highlight creativity and persuasion skills. This specialized portfolio helps copywriters attract clients or agencies that seek effective communication strategies to boost brand visibility and sales.

Niche-specific portfolios

Demonstrate your writing expertise in a particular genre or industry, such as travel writing, technical documentation or health and wellness content. By curating samples that highlight your specialized knowledge, you can appeal directly to niche markets or clients looking for an expert in your field. This targeted approach not only enhances your credibility but also increases your chances of attracting the right opportunities tailored to your strengths.

Creative writing portfolios

Highlight your ability to write engaging and imaginative stories, poetry or scripts. These portfolios often include a mix of published works, excerpts from larger projects and personal writing pieces that demonstrate a unique voice and style. They are particularly useful for writers pursuing careers in fiction, screenwriting or literary fields, where creativity and originality are key.

Blogger portfolio

A blogger portfolio illustrates your ability to engage an audience through personal storytelling and consistent content creation. It often includes a collection of blog posts, audience engagement metrics and collaborations with brands or guest posts on other platforms. This portfolio is ideal for bloggers looking to establish themselves as influencers or content creators, showcasing their unique voice and the ability to cultivate a dedicated readership.

Student/aspiring writer portfolio

For students or aspiring writers, a portfolio is a crucial tool for showcasing potential and growth. This type of portfolio might include academic papers, creative writing assignments and any published work from school publications. It serves as a platform to demonstrate writing skills and readiness for internships or entry-level positions in the writing field.

Writing portfolio examples FAQ

What to consider when curating a writing portfolio as a student.

Diverse writing samples

Best quality work

Relevant pieces to your goals, whether its applying for a job or a new course

Clear organization

Brief context for each piece

Proper formatting and proofreading

Academic and extracurricular writing, to show diverse skills

Personal statement or bio

What to keep in mind when building a writing portfolio for job applications?

What makes a good writing portfolio, what is included in a writing portfolio, how many pages should a writing portfolio be, how do you start writing a portfolio, how do you write a portfolio example, related posts.

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14 mins read

25 Writing Portfolio Examples (PDF & Other Formats) + Useful Portfolio Tips

Are you struggling to create the perfect writing portfolio? Here are 25 writing portfolio examples + 7 useful tips to make it happen!

Protim Bhaumik

Director, Content Marketing

Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .

2. Dec 2022 , updated 8. Feb 2024

Looking to create a writing portfolio? Curious how to do that without futzing with a website builder for days? We’ve been there.

We know that building a writing portfolio is hard — questions like what you should include, where you should host it, and how to effectively create something that gets you work, need answering! To that end, we've put together a list of 25 writing portfolio examples from our customer base that can inspire you as you make your own and included their tips on how they use Authory. (This is a collection of amazing writers, top journalists, and more.)

I also flagged examples that include PDFs because this type of content is notoriously clunky to upload in some website builders. Some clients and employers ask for PDFs, and building that into a portfolio website can be tricky. So, we'll cover how to do that by showing you 5 PDF writing portfolio examples and then 20 regular writing portfolio examples.

5 Writing portfolio examples in PDF format

When you want to save your writing samples, many people start by downloading a PDF that’s saved in a folder and then sometimes, maybe, once a month/year/panic attack, uploaded to a website. It’s a pain to constantly upload your writing samples, but it’s also risky. There’s always the potential your work is edited or removed before you think to save it.

With that in mind, we built Authory. We search the internet for your content and automatically add it to your website. However, we also make it easy to upload existing PDFs you might have.

Here’s how you can do it:

Here are a few examples of how it looks and advice from our customers on building a smart portfolio.

1. Sarah Sparks

Sarah is an advocate, consultant and writer.

For Sarah, Authory is “easy to use and I like how it aggregates media links before I do sometimes.”

That’s our goal. We automatically collect and back up your work so you don’t have to.  

Sarah’s tip: Just make it easy to navigate - one of the reasons I like Authory. One of the easiest ways to do this is by creating collections.

For example, Sarah’s collections include “legal” “social justice” “Indigenous” and “opinion.” Collections make it easy to categorize your content and then send specific collections to editors and publications when you’re asked for writing samples. You can watch a video on creating collections here.

Sarah Sparks' PDF portfolio.

Here are a few additional PDF portfolio examples that you can review.

2. Alex Hargrave

Alex Hargrave's PDF portfolio

You’ll notice that Alex has two collection examples; education and COVID-19.

3. Kevin Johnston

Kevin Johnston's PDF portfolio.

4. Kerry Sunderland

Kerry Sunderland's PDF portfolio.

5. Urvashi Aneja

Urvashi Aneja's PDF portfolio.

20 Writing portfolio examples in other formats

Besides PDF focused portfolios, we pulled examples of other portfolios and tips for how our expert customers are adapting them to make the best use of them.

Authory is a great additional branding tool

For many people, they have an Authory account to collect their work samples in addition to other branding tools.

1. Brian Clegg

Brian is a science writer with over 40 (fourty!) books in print.

Brian’s Authory site isn’t his only site. It works in addition to his other properties and supports his other online properties. When you google Brian, you’ll find all of these properties. Of note, it’s also possible to integrate an Authory portfolio into an existing online portfolio builder like Wix or SquareSpace.

But why bother? Brian uses Authory to “make my online writing easily available to my book readers and to support my book review site www.popularscience.co.uk .” And with our automatic tools, it takes little time to create this additional homebase for readers.

For Brian, Authory also collects his work, saves it, and he distributes it in a newsletter. It automates and does a lot of work quickly.

Brian Clegg's writing portfolio.

2. Brandon Hill

Brandon is a multimedia journalist covering music and culture, public policy, mental health, the labor movement and social inequality.

“Authory is a great resource for freelancer writers in more ways than you would expect. By automatically updating and feeding your work into a newsletter, it both saves the time and frustration of managing a website and makes for more reliable one to one connections with your audience than social media. Also, by creating automatic pdf back-ups of your publications, you’ll never loose a portfolio piece,” he said.

Like many people in this list, he’s thoughtful about his categories and collections.

“Include some pretty specific categories to lesson the time an employers spends looking at content that might not be relevant to them,” he said.

Brandon Hill's writing portfolio.

3. Scott Matthewman

Scott is a theater critic who is frequently writing reviews. It can be quite a pain to keep these recorded and organized.

“I review over 100 theatre shows a year for various online publications. Authory’s automated tools gives me a single URL where all those reviews can live, hassle-free,” Scott said.

You’ll notice that Scott’s profile shares collections.

“[Authory’s] been useful to promote my reviews to a wider audience on social media. At the end of last year I built a dedicated collection of my 20 favourite reviews for 2022, which was so easy to do and then link to from everywhere.”

Scott Matthewman's writing portfolio.

Use Authory and never worry your work will disappear

4. Tabitha Potts

Tabitha is a published writer with several short stories in print anthologies as well as online.

She uses Authory to share her work with “potential employers, literary agents or publishers (my creative writing, book reviews and journalism are all there).”

The big reason she recommends using Authory is to avoid the situation where your content might be lost and because much of the work is done for you automatically.

And of course it makes it easy to showcase your work.

“I share my Authory profile with every new and potential new client so they can sort and view my published work by category,” she told us.

Tabitha Potts' writing portfolio.

5. Diana Rosen

Diana is an essayist, flash fiction writer, and poet. For her, Authory is “an elaborate business card.”

Her advice is simple: When capturing published work, review thoroughly to avoid duplication or (Egads!) errors.

Diana Rosen's writing portfolio.

Create collections to share what’s relevant

When you’re sharing your work, with an editor, employer, or even just another writer, you don’t always want to share all of your work. It’s key to create and categorize your work by niche or category. You can create collections that make this very easy and share only specific pieces of content with certain people.

6. Carrie Cousins

Carrie  has 15 years of experience in media, design, and content marketing and is a freelance writer and designer.

We asked her for advice for other portfolio builders.

“Think about ways to group content that showcases specific niches that you work in or want to work in. It can really help make sharing and getting new work a lot easier,” Carrie said.

That’s easy to do with Authory’s collection tools. It’s easy to categorize content, give it a label, and share just this grouping with editors.

Carrie Cousins' writing portfolio.

7. Stephanie Bernaba

Stephanie is a writer, multimedia journalist, and photographer.

This is easy to do with our collections feature. We want to make it easy for you to organize your work and send exactly what you need to editors so you can land the gig.

Stephanie had a bit of advice, too.

“Communicate your passion with your header. Make your headline impactful but succinct. Lastly, arrange your work into easily-searchable categories,” she said.

Stephanie Bernaba's writing portfolio.

8. David Worsfold

David is a journalist and author, specialising in finance and insurance

You’ll notice that his portfolio uses the collection feature, too.

“By making it easy to share my work. The collections help showcase writing on specific topics,” he said.

Of course, be thoughtful with your categories.

“Think about the audiences you want to reach and organise your work accordingly,” he mentioned.

David Worsfold's writing portfolio.

9. Kathy Parker

Kathy Parker's writing portfolio.

10. Geraldine Brook

Geraldine Brook's writing portfolio.

11. Pam Moore

Pam Moore's writing portfolio.

12. Mary Ann Gwinn

Mary Ann Gwinn's writing portfolio.

13. Simon Denyer

Simon Denyer's writing portfolio.

14. Jarrod Kimber

Jarrod Kimber's writing portfolio.

15. Carrie Back

Carrie Back's writing portfolio.

16. Crystal Housman

Crystal Housman's writing portfolio.

17. Steven Levy

Steven Levy's writing portfolio.

18. Carin Marais

Carin Marais' writing portfolio.

19. Rosanne Barrett

Rosanne Barrett's writing portfolio.

20. Dan Rosenbaum

Dan Rosenbaum's writing portfolio.

What your takeaways should be from these writing portfolio examples

What a writer portfolio is, and why you need a writing portfolio.

A writing portfolio is a collection of your best (and possibly all) writing samples put together on a website so that potential clients and employers can make a "buying" decision — in essence, all the information that they may need to engage you for your writing services.

An online writing portfolio can also do wonders for your personal branding if managed well. So, in a word, your portfolio is a single place through which you can source work.

Curating the perfect set of writing samples for your portfolio

It's important to figure out what kind of writer you are and the type of writing work you're looking for. This process will inform the writing samples that you'll highlight in your writing portfolio.

Remember, writers come in all shapes and sizes (literally!), and you could be a content writer, copywriter, novelist, author, non-fiction writer, poet, journalist, and more... the list is practically endless.

With that in mind, it's essential that you curate the content on your writing portfolio with examples that will impress upon readers your specific set (and type) of writing skills so that they can make an informed decision when hiring you.

To that end, if you feel that you don't have a good set of writing samples to upload to your portfolio, then it might be best to get writing!

To help you build out your writing portfolio, I've put together a small set of ideas/resources that I turn to for inspiration, support, and general diversion:

• Subreddits like r/writingpromts, r/thedailyprompt, and r/promptoftheday are excellent for trying out amateur storytelling.
• Other subreddits like r/writing, r/freelancewriters, r/keepwriting, r/writers, r/selfpublish, r/blogging, r/copywriting, r/technicalwriting, r/wordcount, r/writingmotivation, offer up a plethora of options for3 you to explore as writer.
• To find work, subreddits like r/hireawriter, r/forhire, r/b2bforhire, r/writersforhire, r/jobbit, and r/writingopportunities can be a source for work if you're lucky.
• What's more in your control is writing for your personal social media accounts to build up that personal brand.
• You could also provide your services for free or reduced rates to friends and family who run a business — this can be for their social media accounts or even their websites.
• Form a writing group with a friend — I have a weekly writing meetup with a close friend, and this can be an online meetup — my friend is half a planet away!
• Write about what you know: everyone knows something and has a lot to offer, even if it's a personal experience. For example, when I am stuck, I write about content marketing and SEO — I don't publish these pieces necessarily, but they're great for getting the juices flowing. That said, I could post them in my writing portfolio.

Seven tips for creating the ideal writing portfolio website based on the writing portfolio examples above

The writing portfolio examples above should give you a great idea of what a writing portfolio must look like, and the various ways other writers choose to exhibit their work.

We've also gone over why you need a writing portfolio and how you can create a few writing samples in case you feel the need to.

Now, let's get down to how you should create a writing portfolio website. We'll go over the best and most efficient ways to go about creating it.

1. Make your website more organized for simpler navigation.

It's vital to organize your online writing portfolio in a way that's easy for your readers to follow. Place your top projects front and center for simple accessibility. Note: what the ideal projects are may differ from client to client. So, suppose you divide your work into carefully curated collections with different URLs. In that case, that specific URL that contains projects pertaining to that particular client can be shared with them.

2. The "correct" number of your projects for easy viewability

The conventional wisdom is that you should limit the number of projects on your online writing portfolio so that a prospective client can make a quick and easy assessment.

I think this is WRONG.

Your portfolio website HAS to have ALL your content. Why? Well, because hiring managers, clients, and employers are looking for both quality AND quantity. Yes, they aren't going to read your entire portfolio website, but they are looking for consistency and experience.

Obviously, if you wrote a terrible article long ago as a young budding freelance writer, don't include it. So, I'll change my caveat to " nearly ALL your content."

Hence, the navigation of your writing portfolio becomes super important. Remember how I spoke about dividing your work into collections? Well, that is a must if you're including a ton of content. Split it by topic, type, publication, etc., and then share the correct URL with your prospect. Let them begin their journey through your writing portfolio from a starting point that you have determined for them.

Place your contact information in an easy-to-find spot so that when a prospect is satisfied with your writing, they can contact you immediately.

3. Imagery for better conversion rates

Human beings positively respond to visual stimuli, especially faces, which means if you're able to include graphics in your writing sample, you have a better chance of converting your readers.

4. Write case studies to exhibit results

If you have the bandwidth to do so, then you should take some time to write case studies for the work that you have done. A simple format to follow for writing case studies is as follows:

• Start with the results: usually exhibited in the form of "increase X by Y." So, for example, I could say I increased traffic to the blog by 11X.
• Then outline the problems and challenges that the client was facing before you joined the project.
• Next, explain how you solved those problems with your writing, your work, and general professionalism.
• And finally, round it off by digging into the details of the results you achieved a bit more and touch upon how the client is doing now.

5. Add social proof to lend credibility to your work

Unfortunately, writing is a creative art, and there are always critics. If you can get a past client to vouch for you and your writing, then that social proof can stand you in good stead when soliciting even more work. Add all the social proof (read: testimonials) you can in your writing portfolio to bump up that conversion rate.

If you have done work for friends and family, this would be a great place to begin hunting for testimonials.

6. Present your contact info in an easily accessible place

I've mentioned this before, but it bears repeating because it's so important. The whole point of having a writer's portfolio is to get work. If people cannot contact you or can't find your contact details, that will severely affect your chances of getting new projects. Social media handles will do if you're uncomfortable with sharing your email address or phone number publicly.

7. Use a website builder for writers like Authory to create your portfolio quickly and back up your work

All of the tips here are excellent (if I say so myself!), but that said, creating a writer's portfolio is a lot of work !

So, leaving the best for last: my final piece of advice is to use a portfolio website builder so that you can cut down the time to build one.

A couple of major issues that writers face are:

• Updating their writing portfolios when they write new content, especially when creating a portfolio from scratch, takes effort. So, in essence, most writing portfolios are out-of-date.
• And writers also lose access to their work when websites go down, and content gets re-bylined, etc.

That's why a service like Authory is perfect for writers worldwide. With Authory, you get a self-updating portfolio plus a full auto-updating backup of ALL your content. It's super simple to set up your Authory portfolio:

• Sign up for Authory for free !
• Add your sources, i.e., all the places where you've published content on the web. Authory will automatically find your bylined content from these sources and import it into your Authory account.
• Build a collection from the collection tab: click "+ Create collection" and follow the instructions.
• Then go to the portfolio tab : go to the "Content" tab on the left menu and add the collection you just created.
• And then, toggle your portfolio on from the "Portfolio" tab on the left menu, and check out your portfolio!

And now you'll have a self-updating portfolio that also automatically backs up all your content!

To see more writing portfolio examples, check out our other collection :

• Content Marketers
• Journalists

Protim is a startup founder & marketer with over a decade of experience in content marketing, content writing, SEO, and more. He loves dogs, D&D, and music!

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10 Inspiring Freelance Writer Portfolio Examples (2024)

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Introduction to Freelance Writer Portfolios

In the competitive world of freelancing, a freelance writer portfolio is your gateway to success. As a writer, your portfolio is more than just a collection of your work; it’s a reflection of your skills, style, and professionalism. In 2024, having an impressive portfolio is crucial to standing out from the crowd and attracting potential clients. This article delves into 10 inspiring freelance writer portfolio examples that can elevate your career, offering insights into what makes each portfolio effective and unique.

Key Takeaways

• A well-crafted portfolio is essential for freelance writers.
• Explore ten inspiring portfolio examples in 2024.
• Learn how to showcase your writing skills effectively.

Why a Freelance Writer Portfolio is Essential

A freelance writer portfolio serves as your personal marketing tool. It showcases your talent, demonstrates your expertise, and provides potential clients with a tangible sense of what you can deliver. In 2024, the demand for quality content is higher than ever, making it imperative for writers to present themselves professionally. A well-crafted portfolio can help you establish credibility, build trust with clients, and ultimately secure more writing gigs. Your portfolio should include a diverse selection of your work, highlighting your versatility and ability to adapt to different writing styles and genres.

Key Elements of a Successful Portfolio

An effective freelance writer portfolio should be comprehensive yet concise, showcasing your best work while being easy to navigate. Key elements include a professional bio, a selection of writing samples, client testimonials, and contact information. In 2024, digital portfolios are the norm, so it’s crucial to ensure your portfolio is visually appealing and mobile-friendly. Additionally, incorporating SEO best practices will increase your visibility online, making it easier for clients to find you. Remember, your portfolio is a reflection of your brand, so it should convey your unique voice and style.

Portfolio Example 1: The Versatile Writer

The first example on our list is a portfolio that exemplifies versatility. This writer has included a wide range of samples, from blog posts to white papers, showcasing their ability to tackle different writing formats. The portfolio is organized into categories, making it easy for potential clients to find what they are looking for. The writer has also included a section dedicated to their most successful projects, highlighting their achievements and providing social proof through client testimonials. This approach not only demonstrates the writer’s adaptability but also their capability to produce high-quality work across various industries.

Portfolio Example 2: The Niche Specialist

Specializing in a niche can set a writer apart from the competition, and this portfolio example does just that. The writer focuses on a specific industry, providing in-depth content that demonstrates their expertise. By showcasing specialized knowledge, this portfolio appeals directly to clients within the niche, establishing the writer as a go-to expert. The layout is clean and professional, with each piece of content carefully selected to highlight the writer’s deep understanding of the subject matter. This strategy is highly effective for writers looking to carve out a niche for themselves in 2024.

Portfolio Example 3: The Visual Storyteller

Incorporating visual elements can greatly enhance a freelance writer portfolio . This example showcases a writer who uses images, infographics, and multimedia to complement their written content. By doing so, they create an engaging experience for potential clients, demonstrating their ability to tell stories not just through words but through visuals as well. The portfolio is dynamic and interactive, capturing the attention of viewers and encouraging them to explore further. This approach highlights the writer’s creativity and ability to adapt to different mediums, a valuable skill in the digital age.

Portfolio Example 4: The SEO Expert

In 2024, understanding SEO is crucial for any freelance writer. This portfolio example belongs to a writer who has mastered the art of SEO, showcasing content that ranks well and drives traffic. Their portfolio includes case studies and analytics reports, providing tangible evidence of their success in optimizing content for search engines. By highlighting their SEO skills, this writer appeals to clients looking for content that not only engages readers but also performs well online. This focus on SEO sets them apart as a knowledgeable and results-oriented professional.

Portfolio Example 5: The Personal Brand

Building a personal brand is an effective way to attract clients, and this portfolio example does it exceptionally well. The writer has crafted a distinct brand identity, reflected in their portfolio’s design, tone, and content. They’ve included a personal story that connects with potential clients on a deeper level, making the portfolio not just a showcase of work but a reflection of their personality and values. This approach helps the writer stand out in a crowded market, attracting clients who resonate with their brand and are more likely to engage in long-term collaborations.

Portfolio Example 6: The Thought Leader

This portfolio belongs to a writer who positions themselves as a thought leader in their field. By including articles, blog posts, and guest contributions to reputable publications, they demonstrate their expertise and influence. The portfolio is filled with insightful content that not only showcases their writing ability but also their depth of knowledge. In 2024, being recognized as a thought leader can significantly boost a writer’s credibility and attract high-profile clients. This example highlights the importance of building authority through consistent and valuable contributions to the industry.

Portfolio Example 7: The Client-Focused Writer

A client-focused approach can make a significant impact, as shown in this portfolio example. The writer emphasizes their commitment to understanding and meeting client needs, with a section dedicated to case studies and project outcomes. By focusing on results and client satisfaction, this portfolio builds trust and demonstrates the writer’s ability to deliver value. It includes detailed descriptions of past projects, highlighting challenges faced and solutions provided. This level of transparency and dedication to client success makes the writer a desirable partner for businesses seeking reliable and effective content solutions.

Conclusion: Crafting Your Perfect Portfolio

Creating an outstanding freelance writer portfolio in 2024 requires careful consideration of your unique strengths and how best to showcase them. Whether you choose to emphasize versatility, niche expertise, visual storytelling, SEO skills, or personal branding, the key is to present a cohesive and polished representation of your work. By drawing inspiration from these 10 inspiring freelance writer portfolio examples , you can craft a portfolio that not only attracts clients but also reflects your professional journey and aspirations. Remember, your portfolio is a living document that should evolve with your career, continually showcasing your growth and achievements.

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Creative Portfolio Names: How to Choose the Perfect One

You're ready to create your online portfolio and showcase your creative work. But before you start designing, the most important step is choosing the right name. Your portfolio name will be part of your personal brand and make a first impression on potential clients. With so many options, how do you select the perfect name that represents you and your work? This article will guide you through the naming process. We'll explore tips for brainstorming names, factors to consider like branding and domain availability, and examples of creative portfolio names. You'll learn how to develop a portfolio name that is memorable, descriptive, and aligned with your target audience. Follow these naming best practices so your portfolio website URL and title set you up for success in attracting clients and growing your business.

Why Your Portfolio Name Matters

Establishes your personal brand.

Your portfolio name becomes an integral part of your personal brand identity online. Choosing a unique yet memorable name that resonates with your skills and personality can make a lasting impression. As highlighted on unicornplatform.com , options like your real name or a creative variation (e.g., JaneDoeDev) are great for showcasing your identity and standing out. A thoughtful portfolio name immediately communicates your core strengths and value proposition.

Enhances Visibility and Findability

In today's digital landscape, having an easily searchable and recognizable online presence is crucial for career growth. A custom domain name representing your portfolio not only boosts credibility but also improves your visibility on search engines. When crafting your portfolio URL, aim for a short, intuitive name that potential clients or employers can effortlessly find and remember.

Reflects Your Professionalism

The name you choose for your portfolio can speak volumes about your professionalism and attention to detail. As discussed on unicornplatform.com , an overly casual or unconventional name may inadvertently undermine your expertise in the eyes of potential clients or collaborators. A well-thought-out portfolio name exudes a polished, serious approach to your craft – a quality that can make a significant difference when vying for opportunities.

Allows for Seamless Branding

A cohesive personal brand is key to creating a lasting impression. Your portfolio name serves as the foundation for consistently branding yourself across all digital platforms, from social media handles to email signatures. Maintaining this uniformity not only reinforces your professional image but also fosters instant recognition among your target audience, ultimately strengthening your online presence.

By thoughtfully selecting a portfolio name that aligns with your goals and persona, you're taking a crucial step towards crafting an impactful digital identity. This strategic choice can open doors to new opportunities, attract your ideal clients or employers, and elevate your standing within your industry.

Tips for Choosing a Great Portfolio Name

Consider Your Niche and Expertise

Your portfolio name should clearly convey your area of expertise or creative niche. As recommended by Unicorn Platform , descriptive names like "John Doe AI Portfolio" or "Jane Smith Data Science Portfolio" immediately inform visitors about your skills and the type of projects they can expect to find. Selecting a name aligned with your specialty will help attract the right audience and opportunities.

Keep It Simple and Memorable

An effective portfolio name should be concise, easy to remember, and roll off the tongue effortlessly. Unicorn Platform suggests avoiding overly long or complex names that are difficult to recall. Aim for around 20 characters or less, sticking to your actual name or a creative variation that's still straightforward.

Incorporate Your Personal Brand

Your portfolio name represents your professional identity online, so it should reinforce the personal brand you want to cultivate. According to Unicorn Platform , the name should reflect the tone, personality traits, and key descriptors you wish to be associated with your work. It's an opportunity to establish instant authority and memorability.

Optimize for Search Engines

In addition to being memorable for human visitors, an ideal portfolio name should also incorporate relevant keywords that potential clients or employers might use when searching online. As Unicorn Platform notes , strategic keyword inclusion can improve your site's visibility in search results and help you get discovered more easily.

Secure a Matching Domain

For maximum credibility and branding consistency, Unicorn Platform recommends securing a custom domain that matches your chosen portfolio name, such as yourname.com . This instantly associates the website with you as the subject matter expert and builds trust with visitors. Be sure to check availability across top-level domains (.com, .net, etc.) and secure the best option.

With these tips in mind, you can craft a portfolio name that effectively showcases your skills, reinforces your personal brand, and helps you attract more opportunities from potential clients or employers.

How to Make Your Portfolio Name Memorable

Memorable domain choice.

One of the most crucial steps is choosing a memorable domain name for your portfolio site . Ideally, this should incorporate your name or a unique variation that immediately identifies you. As recommended by Unicorn , using your full name or a catchy combination makes it easy for people to associate the portfolio with your professional identity.

Branding and Visuals

Beyond just the URL, establish a strong brand identity through visuals that reinforce memorability. Unicorn suggests customizing your portfolio theme with eye-catching colors, fonts, and graphics reflecting your artistic style. A distinctive, polished aesthetic enhances brand recall.

Strategic SEO Tactics

Optimizing your portfolio for search engines is key to discoverability. As advised , incorporate your name strategically as a keyword throughout content and metadata. This boosts the likelihood of your portfolio ranking prominently in relevant searches.

Social Media Promotion

Amplify your portfolio's reach through consistent promotion across social channels. Unicorn recommends posting regular updates and utilizing a memorable tagline or catchphrase to pique curiosity and drive traffic to your site. Engaging with industry communities can also increase word-of-mouth buzz.

Creative Naming

Finally, get creative with how you name and brand the specific projects showcased in your portfolio. As suggested , distinctive titles for your best work samples can spark interest and memorable associations among viewers.

By thoughtfully combining these strategies, you can craft a portfolio identity that leaves a lasting, positive impression and keeps your name top-of-mind among potential clients or employers.

Choosing a Name That Aligns With Your Brand

Brand alignment is key.

Selecting the perfect name for your creative portfolio is crucial in establishing a strong personal brand that resonates with your target audience. Your portfolio's name serves as the first touchpoint, setting the tone and expectations for your work. It should clearly communicate your unique value proposition and expertise , making it easier for potential clients or employers to understand what you offer.

Clarity and Memorability

When choosing a name, prioritize clarity and memorability. Avoid cryptic or overly clever names that may confuse visitors . Instead, opt for a name that directly reflects your real name, area of expertise, or a variation that is intuitive and easy to remember. A short, concise name that rolls off the tongue is ideal, as it increases the likelihood of being remembered and shared.

Professionalism and Branding

If your portfolio is aimed at furthering your career goals, ensure that the name you choose aligns with a professional brand image. Consider using variations like yourname.com , firstname-lastname.com , or yourfullname.com . This not only builds credibility but also signals that you are the authentic online presence for that name.

Consistency Across Channels

Once you've settled on a name, maintain consistency across all your branding elements, including your website's domain name, color scheme, typography, and logo. This cohesive approach helps create a recognizable identity that reinforces your personal brand and makes it easier for potential clients or employers to remember and find you online.

Regularly Review Branding Guidelines

As your portfolio and personal brand evolve, periodically review your branding guidelines to ensure all elements, including your name, remain aligned with your current goals and values. Maintaining consistency between your website name, branding assets, and content is crucial for effectively communicating your brand identity and establishing a strong online presence.

Available Domain Names to Consider

Choose a meaningful domain.

Your domain name is a crucial part of your online branding and credibility. Ideally, you want a domain that reflects your name or the professional identity you want to project. According to a study by unicornplatform.com , using yourname.com is the simplest and most powerful option for personal branding. It makes you easy to find online and establishes immediate credibility.

However, with millions of websites and portfolios out there, your preferred name may already be taken as a .com domain. In that case, consider adding your middle initial, using an alternate top-level domain like .net or .org, or hyphenating your name.

Keep It Short and Memorable

A short, memorable domain name is key for visitors to easily find and recall your portfolio site . As unicornplatform.com suggests , aim for under 20 characters and avoid complex combinations of words, numbers, or hyphens that could confuse people.

You want a clean, simple domain that rolls off the tongue. If your name is already taken, explore creative variations by abbreviating, using your initials, or incorporating relevant keywords related to your skills or niche.

Align With Your Brand

Your domain should reinforce your personal brand and the type of work or services you offer. For instance, if you're a freelance graphic designer, a domain like " janedoedesigns.com " immediately communicates your specialty.

This blog from unicornplatform.com recommends checking for alternate top-level domains to secure a relevant, on-brand domain name if your preferred option is unavailable.

Explore Domain Extensions

While a .com remains the most recognizable domain extension, don't overlook alternatives like .net, .org, .me or even new extensions like .design or .portfolio. According to unicornplatform.com , these can provide more options if common .com names are already registered.

Just be mindful that less familiar extensions may come across as less professional or trustworthy to some visitors. Weigh the pros and cons based on your personal branding goals.

Tools to Help Brainstorm Portfolio Names

Leveraging domain registrars.

One effective way to brainstorm portfolio names is by using domain registrar websites. These platforms allow you to search for available domain names and provide suggestions based on your keywords or ideas. According to Unicorn Platform , considering your name, profession, mission statement, skills, and interests can help form connections to potential domain names.

AI-Powered Name Generators

AI-powered name generators can be a valuable tool for sparking creativity when brainstorming portfolio names. These tools use machine learning algorithms to generate unique name ideas based on your inputs, such as keywords related to your brand or niche. As Unicorn Platform suggests , combining words or phrases, adding prefixes or suffixes, and exploring different domain extensions like .ai can lead to distinctive and memorable names.

WHOIS and Availability Checks

Before finalizing a portfolio name, it's crucial to check its availability across various platforms. WHOIS lookups and domain registrar searches can help ensure your desired name is not already taken. Unicorn Platform recommends considering factors like pricing, renewal costs, and additional services required when selecting a domain name.

Brainstorming Techniques

Sometimes, the best ideas come from good old-fashioned brainstorming. Techniques like mind mapping, word association, and combining random words can help you generate unique and creative portfolio name ideas. Involve others in the process, as different perspectives can lead to unexpected and compelling name options.

By leveraging these tools and techniques, you can streamline the process of brainstorming portfolio names and increase your chances of finding the perfect one that aligns with your brand and resonates with your target audience.

How to Choose the Best Portfolio Site Builder On Top Website Builders Directory

Evaluate design flexibility.

One of the most crucial factors in selecting a portfolio site builder is the design flexibility it offers. Your portfolio website serves as a digital showcase for your creative work, so you need a platform that allows you to present your projects in a visually appealing and engaging way. Top website builders like Webflow and Carbonmade provide specialized templates and customization options tailored for portfolios, making them ideal choices for showcasing your work.

Ease of Use and Learning Curve

As a creative professional, your primary focus should be on creating exceptional work, not grappling with complex website-building tools. Look for platforms with intuitive drag-and-drop editors and user-friendly interfaces , ensuring a smooth learning curve for non-technical users. Platforms like Wix and Squarespace are known for their beginner-friendly approach, allowing you to create stunning portfolio sites without extensive coding knowledge.

Feature Set and Integrations

While showcasing your work is the main objective, your portfolio site should also support essential features and integrations. Consider platforms that offer built-in tools for lead generation, contact forms, and analytics , enabling you to track visitor engagement and convert potential clients seamlessly. Additionally, look for platforms that integrate with popular productivity and project management tools, streamlining your workflow.

Pricing and Scalability

As your creative business grows, your website needs may evolve. Choose a platform with affordable pricing plans and scalability options to accommodate future expansions or additional features. Some builders offer free plans to start, allowing you to test their capabilities before committing to a paid subscription.

Test and Compare

The best way to find the perfect portfolio site builder is to test and compare different platforms. Most website builders offer free trial periods or limited free plans , allowing you to explore their templates, customization tools, and features firsthand. Experiment with various options, and choose the one that aligns best with your specific needs and creative vision.

By considering these factors, you'll be well-equipped to select the ideal portfolio site builder from the Top Website Builders Directory, ensuring your creative work shines in the digital realm.

Which is the best website builder for portfolios?

Powerful visual editors for showcasing work.

For designers, photographers, artists, and other creatives showcasing their portfolios online, choosing the right website builder is crucial. Top platforms like Squarespace and Webflow are known for their powerful visual editors and design flexibility tailored to portfolio needs.

Squarespace offers stylish templates optimized for visually-driven fields like photography, fashion, and architecture. Its intuitive editor makes arranging visuals through beautiful galleries, slideshows, and mosaics effortless. Webflow's drag-and-drop interface allows complete design freedom and advanced animations to bring portfolio sites alive through compelling visual storytelling.

Seamless Asset Organization and Selling

Beyond aesthetics, these builders streamline managing and selling creative work. Squarespace Commerce enables selling physical and digital products directly from your portfolio site. Wix's Media Manager organizes all visuals in one place, while its built-in Stores facilitate e-commerce.

For those preferring open-source solutions, WordPress offers unmatched customization through thousands of themes and plugins. Though it has a steeper learning curve, portfolio themes with responsive gallery layouts can effectively showcase work, while WooCommerce handles online sales.

User-Friendly Platforms for Beginners

If ease of use is paramount, Wix provides 500+ designer templates, many tailored for portfolios. Its drag-and-drop editor allows customizing text, images, and colors without coding. Similarly, Unicorn Platform's components like photo galleries and project sections make structuring a portfolio website intuitive.

Weebly is another beginner-friendly option, offering SEO-optimized templates and the ability to extend features through apps and plugins based on specific portfolio requirements .

Ultimately, the ideal website builder depends on balancing design needs, technical skills, and budget. But the platforms mentioned provide ample options to create a stunning online portfolio that attracts clients and represents your brand professionally.

What is the best platform to make a portfolio website?

Unicorn platform: an ai-driven solution.

Unicorn Platform emerges as a powerful no-code website builder, tailored specifically for creating AI portfolios. Its professionally designed templates cater to portfolios, allowing for swift customization and the generation of a captivating landing page within minutes.

With its intuitive drag-and-drop interface and a library of components dedicated to showcasing projects, skills, and more, Unicorn Platform simplifies the process of constructing an engaging online presence. Furthermore, it offers seamless integration options, built-in analytics, and responsive design, ensuring your portfolio remains visually appealing across devices.

Customization at Your Fingertips

A key advantage of Unicorn Platform lies in its extensive customization capabilities. You can effortlessly modify themes, colors, fonts, and layouts to craft a uniquely personalized portfolio that aligns with your brand identity. This level of flexibility empowers you to create a cohesive and visually striking online representation of your AI work.

Streamlined Setup and Growth Potential

For those seeking a hassle-free solution, Unicorn Platform excels in providing a seamless experience. Its intuitive interface and comprehensive templates make it an ideal choice for beginners looking to establish a basic personal website or portfolio site without the need for coding expertise. Additionally, the platform offers a free plan, allowing you to create an impressive online presence without incurring costs.

As your portfolio evolves, Unicorn Platform's scalability ensures it can grow alongside your needs. Features like built-in SEO, payment integrations, and form-building capabilities enable you to enhance your portfolio's functionality and reach, fostering audience engagement and potential revenue streams.

Alternative Portfolio Platforms

While Unicorn Platform emerges as a compelling choice, other platforms like Wix, Squarespace, and WordPress offer viable alternatives for portfolio creation. Each option presents its own strengths and considerations:

• Wix and Squarespace boast intuitive drag-and-drop editors, making site building accessible for beginners. They provide portfolio templates optimized for showcasing creative work through image galleries, lightboxes, and e-commerce capabilities.
• WordPress , while requiring a steeper learning curve, offers unparalleled flexibility through a vast selection of responsive gallery themes and plugins. Its integration with WooCommerce enables the creation of an online store, facilitating the monetization of your AI work.

Ultimately, the choice of platform hinges on factors such as ease of use, available templates, customization options, long-term scalability, and associated costs . Carefully assess your specific needs and preferences to determine the most suitable solution for your AI portfolio.

What site should I use for my portfolio?

Prioritize user experience.

When selecting a site for your portfolio, prioritize user experience and ease of use. The site should allow you to showcase your work seamlessly, with clean layouts and intuitive navigation. According to a study by Stanford , the key elements of an effective portfolio landing page include a brief bio, top project highlights, outlined services, testimonials, and clear contact details. Look for platforms that enable you to incorporate these elements effortlessly.

Explore AI-Powered Generators

AI portfolio generators like Unicorn Platform have emerged as powerful tools, leveraging artificial intelligence to create visually appealing portfolios rapidly. These platforms offer diverse template libraries, easy customization capabilities, seamless domain integration, and built-in analytics. Unicorn Platform, tailored specifically for startups, provides over 100 templates and allows integrating the portfolio into an existing website.

Consider Customization Options

While AI-powered generators can save significant time and effort, some creatives may prefer more extensive customization options. In such cases, platforms like Wix and Squarespace offer templates optimized for diverse portfolios, including photography, video, audio, and design, along with features like galleries, lightboxes, and online stores. WordPress provides even greater flexibility through plugins and themes, though it may require more technical skills.

Consider Your Needs and Budget

Ultimately, the choice of a portfolio site should align with your specific needs and budget. Factors like intended design , required features, technical skills, and budget should guide your decision. Drag-and-drop builders are ideal for non-technical users seeking simplicity, while platforms like Webflow and WordPress offer more advanced capabilities for those willing to invest time and resources.

What is the best place to create a portfolio?

Portfolio builders & website builders.

Many platforms like Wix , Squarespace , and WordPress are excellent options for creating online portfolios. They offer extensive galleries of professionally-designed templates tailored for creative professionals to showcase their work visually. With intuitive drag-and-drop editors and no coding required, you can effortlessly customize these templates to reflect your unique brand and style.

WordPress in particular stands out for its flexibility and vast ecosystem of plugins and themes optimized for portfolios. Its open-source nature allows for extensive customization possibilities. Platforms like Webflow enable building dynamic, interactive portfolio websites visually without coding knowledge.

AI-Powered Portfolio Generators

Alternatively, AI portfolio generators like Unicorn Platform leverage artificial intelligence to automatically generate visually stunning portfolios tailored to your brand and audience. These tools can analyze your style preferences, work samples, and target clients to curate an optimized portfolio experience with minimal effort on your part.

Other popular AI portfolio builders include FolioHD , Dribbble , Snappa , Canva , and Wix ADI . They provide extensive template libraries, customization options, and seamless integration for different media formats like images, videos, and animations.

Key Considerations

When selecting the best portfolio platform, consider factors like:

• Design flexibility and customization options to achieve your desired look and feel
• Integration capabilities for different media formats to showcase your work samples
• Mobile responsiveness to ensure optimal viewing experiences across devices
• Scalability to accommodate portfolio growth by easily adding new projects or sections
• Built-in blogging, eCommerce, and client proofing tools for enhanced functionality
• Ease of use through intuitive visual editors or AI-assisted portfolio generation

The ideal portfolio platform should enable you to create a compelling digital showcase that attracts your target clients while allowing you to focus on your creative talents.

As you build your creative portfolio, remember that its name carries weight. An apt, memorable title strengthens your personal brand and draws in potential clients. Take time to brainstorm ideas that encapsulate your skills and style. Look to similar portfolios for inspiration, but make the name your own. A unique, professional portfolio name tells visitors who you are at a glance. It is another chance to make an impression. With a striking, descriptive title, you give browsers a reason to explore your work further. A portfolio's name is their first experience of your creative vision. Make it count.

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Table of contents

• Made with Copyfolio
• Portfolio Tips

29 Writing Portfolio Examples & Practical Tips to Create Yours

You can read thousands of guides on creating a writing portfolio –and you might still end up staring at your screen, not knowing where to start. Because sometimes what we need even more is to see real-life examples and get some inspiration. And that’s exactly what we’re going to show you today.

We collected 29 writing portfolio examples: real websites of real writers, to give you some idea about what usually goes into them and what they tend to look like. But keep on reading, because we’ve also added some brief and practical tips for creating your writing portfolio .

29 real-life writing portfolio examples

• Shanice Perriatt

Shanice's writing portfolio was created with Copyfolio, using the Letterpress template

2. Christian Boutwell

Christian made his portfolio with Copyfolio, using the Journal template

3. Rebecca Georgia

Rebecca built her portfolio with Copyfolio, using the Typewriter template

4. Emma Buckley

Emma's portfolio uses the Letterpress template of Copyfolio

5. Lara Ramirez

Lara created her writing portfolio with Copyfolio, using the Journal template

6. Halle Snavely

Halle used Copyfolio with the Letterpress template and Ink color palette to create her writing portfolio.

7. Felicia Ang

Felicia created her portfolio using Copyfolio, and the "Journal" template

8. Carly Zumar

Carly created her writing portfolio with Copyfolio, using the "Letterpress" template

9. Erica Sykora

Erica's copywriting portfolio was created with Copyfolio, using the Typewriter template

10. James Tweddle

James created his portfolio with Copyfolio, using the Billboard template

11. Kat Boogard

Kat's writing portfolio features thumbnails with a coral, navy, and white color palette.

12. The Literary Co.

The portfolio of The Literary Co. features thumbnails with laptop mockups.

13. Fika Bahroeny

Fika's writing portfolio website was created with Copyfolio

14. Robin Catalano

Robin organized their projects into categories on a separate portfolio page.

15. Eve L. Ewing

Eve L. Ewing's writing portfolio features vibrant thumbnails in a 3-column grid.

16. Ann Friedman

You can find the top pieces of her work on Ann's "Writing" page

17. Alejandro Castro

Alejandro's site is a great example for a writing portfolio with a dark background.

18. Brent Barnhart

Brent's B2B content writing portfolio starts out with a logo wall featuring top clients.

19. Malek Murison

Malek uses text styling to draw attention to the most important details in their portfolio.

20. Kristi Hines

Kristi features testimonials in her writing portfolio, to add to her credibility.

21. Jesca Austin

Jesca added brief summaries for project categories in her portfolio.

22. Tyler Womack

On his portfolio page, Tyler features his writing projects in a simple four-column grid.

23. Libby Hakim

Libby Hakim's content writing portfolio feels almost like a blog, with a sidebar to the right.

24. Tomi Adeyemi

A great example of featuring books in an author portfolio website, by bestselling author Tomi Adeyemi.

25. Micky Treutlein

Associate creative director and copywriter Micky Treutlein features projects in a 3-column grid.

26. Daniel Forte

With a crisp white background, the colorful thumbnails really pop in Daniel's portfolio.

27. Jim Vallet

Jim added his project thumbnails as a masonry grid with no white space in-between.

28. Simon Steinhardt

The simple but aesthetic writing portfolio of Simon Steinhardt

29. Leah Chamberg

Copywriter Leah Chamberg added her projects under a prominent logo for personal branding.

If you’d like to see more specific examples, check out our collection of copywriting portfolio examples –or our article about creative writing portfolios .

Here’s what you can learn from these writing portfolio examples

What is a writing portfolio and why do you need one.

Let’s start with the basics. A writing portfolio is essentially a website that houses your best pieces of writing. Those writing samples live on your site along with the most important information about you and your work that a potential client or employer needs to know. Based on that, they should be able to decide if they want to hire you as a writer or not.

How to get writing samples for your portfolio?

Having a website to host all of your work is one part of having a portfolio. But collecting the writing samples themselves is just as important. If you have years of writing experience, where you get them from is given. But what if you’re just starting out and need some credible pieces to add in there? Let’s see a few options you have:

• Spec ads or made-up projects. The term ‘spec ads’ will be most commonly known among copywriters –they refer to advertisements that a designer and a copywriter create just for practice. The same goes for other writers too: just make up a project and follow through with it. Even though it’s not real client work, these projects work wonderfully in portfolios, as they still clearly show your skills and writing style. You’ll find lots of these when browsing writing portfolio examples.
• Work for friends or family. The next step between making up projects and getting real client work is offering your writing services to those around you. If there’s anyone with a business that you could write for, ask them! Just make sure to tell them that you’d like to include it in your portfolio and do your best while completing the assignment.
• Guest posting. Another popular way, mostly for content writers, is guest posting. That means writing an article and applying to post it on someone else’s blog. There are different ways to approach it, but the end result is the same: a blog post with your name on it, on an (ideally) credible site, linking back to you. If you can get your name on a few well-known sites, it will look amazing in your portfolio, that’s for sure.
• Publishing on Medium. Guest posting takes a lot of pitching and sending lots of outreach emails. If you don’t want to do that, you can go ahead and start publishing your content on Medium instead. Without having to create your own blog, you can add your pieces and link to them from your portfolio website.
• Posting on your own accounts. Creating content and writing copy for social media is a popular area for writers –and what better way to show off your skills in it than using your own accounts? Nobody will restrict you or tell you what to do and you can also rest assured that it will stay online, just as you originally posted it.

7 tips for creating a website based on these writing portfolio examples

We’ve now gone through what a writing portfolio is , why you need one, and how to get writing samples to fill it up. We even checked a bunch of writing portfolio examples to get a little boost of inspiration. What’s next?

Getting to work and actually creating your writing portfolio website . Keep on reading for our best tips to make that process a hundred times easier and more productive for you.

Create an organized website for easier browsing

Clients and hiring managers don’t have all the time in the world: expect them to spend a maximum of 10 minutes going through your portfolio. And that’s why it’s incredibly important to have an organized website that they can navigate easily.

With the very first look, they should already know who you are and what you do. And they should also be able to navigate to your projects in under a minute. Once they’re done with checking your work, they have to be able to find your contact information easily.

Having a good experience on your website will also help you make a good (digital) first impression with them.

Limit the number of your projects to save time for the viewer

Following the same line of thought, limiting the number of projects you showcase will also help your viewers to actually finish reading through everything. We recommend adding around 4-6 projects, as you could see that in the writing portfolio examples above too.

With that many featured projects, you can showcase a good variety of samples, without overwhelming your visitors. Just remember, your motto for your writing projects in your portfolio should be quality over quantity.

Use eye-catching thumbnails for better conversion rates

Getting someone on your site and guiding them to your case studies is the first step. Making them actually click through is the next. How can you do that? With eye-catching thumbnails.

Humans are naturally drawn to images (and especially faces), so choosing ones that stand out can help to drastically improve the click-through rates on your site. Just make sure that the image you choose:

• visually fits in nicely with the site and the other images around it,
• will be visible even on smaller devices like tablets and smartphones,
• and that it actually has something to do with the project it represents.

Write case studies to show exactly what people want to know

Okay, let’s see the list so far: they are on your website. ✓ They know who you are and what you do. ✓ They found your projects and clicked on them to see more. ✓

Now is the time to convince them of your professionalism by taking them through your best projects. Here’s what you’ll have to include about each of them.

• A brief summary. Write a sentence or two to summarize the project. If someone only has time to read that, they should still find out the type, topic, and scale of the project.
• The project background. Write a little bit about the client you worked with and the task you were given. It will help the readers better understand and assess the final piece.
• The creative process. Sometimes seeing how you think and solve problems is even more important than the actual results. So talk a little bit about your creative process while working on the project before showing what you came up with in the end.
• The final results. This goes without saying, but in a portfolio, the actual writing pieces should also be featured in one way or another. We caution against just simply linking to it, as it can change or go unpublished. Including at least a screenshot (if not more), as you could see in our writing portfolio examples, about the project is always a good idea.

Add social proof to build trust with your audience

Anybody can say anything on the internet these days, so it’s no surprise that people are cautious about believing everything they read. One way to make your readers feel at ease about trusting you with their projects is by including social proof on your website, or in your case studies.

Whenever you finish working with a client, always ask them for testimonials. You can then feature them on your page, showing visitors that the people who have tried your services were more than happy with your work.

If you can, include a photo of them and a link to their business or profile, to add even more credibility to their testimonials.

Include your contact info to make it easy to get in touch

Once your visitor is convinced that you’re the one they want to work with, there’s one last thing left for them to do. They need to get in touch with you.

So do make sure they don’t drop off at this point, you need to make it super easy for them. The best way to do that is to have a “contact” item in your menu or navigation bar. That way your contact information is just one click away, no matter where they are on your website.

On the contact page, you can include your email address, phone number, and if you have a physical location they can visit, your address too.

As a bonus, you can write a few lines about what they can expect when they write to you. How much time does it usually take for you to reply? How is your process for getting started with new clients? Anything else they should know before reaching out? Write it all down to make them feel even more comfortable and confident about getting in touch.

Use a website builder for writers to create your portfolio quickly and easily

Our last and probably most useful tip is for actually getting started and creating your writing portfolio website.

In most cases, building a website either requires design and coding skills –or lots of time, waiting for the popular visual builders to finally load. Not to mention the time it takes to master using them, as they can be much more complex than they seem at first.

Instead of wasting time or getting frustrated, choose a website builder that was designed for writers, just like you. One that loads super fast and makes the website building process quick and easy for you. One that eliminates minor design decisions to make sure whatever you upload, your website is going to be stunning.

Try Copyfolio and create your own writing portfolio website today. You just have to follow a few simple steps:

• Sign in –it only takes two minutes. You can sign in with Google or Facebook, or ask for a link via email that will sign you right in. No password needed.
• Tell us your name and profession. This will be the title of your site at the beginning, and that’s all the info we’re asking for. No more filling out pages upon pages of unnecessary personal information.
• Choose a template. This will essentially decide the style of your website, as it comes with a color palette and font presets. But don’t worry, you can change it later anytime, without losing anything you’ve added already.
• Add copy to your pages. You’ll start out with the 3 most important pages: home, about, and contact. Go through them and type in all the information you need to display.
• Add your projects and write the case studies. As we discussed above, you should describe your projects as mini case studies. Follow our tips and write about your top projects, adding images to illustrate as you go.

And there you have it! You’ve just created a complete, professional website in the span of just a few hours. Send us a link when you are done, your site could be the newest addition to our writing portfolio examples!

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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